Tuesday, April 29, 2008
Homeless youth working with Ketchum to take over the Internet
Ketchum, one of the leading global public relations and marketing agencies, recently teamed up with the Reciprocity Foundation to train homeless youth in digital media. Students had the chance to work with experts and learn how to use new media and digital strategies to promote and market their innovative projects and designs. After the workshop, all of the students agreed that the tools they had learned would help them to become successful youth leaders in the emerging world of new media and social networking.
Ketchum's Gretchen Hutter said the following "We were delighted to host a media training session and discussion of digital media strategies with some of the Reciprocity Foundation participants. It was absolutely refreshing that the participants were so engaged, eager to learn, driven and interactive. Their messages are truly worth hearing, and I have no doubt the initiatives they're launching are going to take them places! Can't wait to see what's next."